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We’d love to help transform your ideas into reality.

To understand the full depth of resources available for your organisation please see our detailed service account below.

Take Advantage of the gap before your competition does

With automation at it’s core, Washbourne Marketing allows companies to proactively augment their Marketing and Communication channels with one of the strongest Sales and Marketing solutions on the market.

The Social Media Opportunity

Social Media is a tool which can be used to demonstrate an unrivaled level of AUTHORITY, TRUST and ability to provide VALUE and if used correctly can leverage SOCIAL PROOF and WORD OF MOUTH to help organisations differentiate and become the market leaders of their space.

How will the future consumer communicate with companies and organisations?

Consumers will always choose the most convenient path to purchase for them and since Social Media is the platform that currently holds the most focus and attention, compared to traditional methods such as television and printed advertising companies would be wise to fully adopt the use of Social Media in their communication and purchasing channels. Therefore companies should improve remove all baggage from their purchase channels.

Fundamentally, the reason for this is due to the social media platforms removing, the PAIN and INCONVENIENCE surrounding the purchase of products and services.

Think about it:

Clicking an an advert that displays the exact solution to a need or challenge you are currently facing is infinitely more convenient and efficient than spending time researching the best solution and determining the best option independently. Consumer psychology suggests if your business doesn’t solve your customer’s problem in less than 7 seconds, then they’ll go elsewhere to a company, like Amazon, who does.

Consumers, Businesses and Organisations want to satisfy their needs instantly.

What is Behavioral Targeting?

So what is so special about this thing known as ‘Social Media’ ?

• Google, Facebook and LinkenIn Big Data methods to track and store information regarding user behaviour, interests and habits.

• They then use Artificial Intelligence methods to sort and collate user data to create an Advertising Profile for each user.

• They then sell this list of keywords and categories in the form of Facebook Advertising and Google AdWords to companies (like ours) that want to market and advertise related products and services .

For companies this is a massive opportunity to control the way they present and their goods and services to loyal and future customers, thus enhancing the overall customer’s brand experience.

Does a person’s social media behaviour really dictate their purchasing behaviour?

$35.38 Billion in Advertising Revenue for 2017’s Q4 alone

suggests it does

Facebook’s $12.78 Billion and Google’s $22.4 Billion in gross advertising earnings suggest that yes the market has accepted behavioural targeting as a suitable means to market and sell products.

One of the first things we will do is perform a detailed Audit and Survey of your companies customer journey from advertising to purchase and right through to delivery of your product or service. This assessment will give your management a full list of available opportunities to enhance the customer experience and provide a list of recommendations for future investments.

Washbourne Marketing was built to teach and advise organisations on how to make their digital marketing efforts operate as smooth and logical as possible. We have over 2 years of experience in developing and implementing efficient marketing and technology practices which have been built and assimilated by the best companies and experts in the field of digital marketing.

Advertising technologies and path to purchase models

are still being discovered and optimised.

It’s up to organisations to make sure their marketing models are correctly aligned with current digital marketing and technology trends to do this they will have to develop a holistic understanding of the digital marketing ecosystem. Therefore, consumer attention and revenue channels will need to be periodically upgraded.

For more information on the types of strategies and proof of why your organisation should trust our solutions please navigate to our blog and services page or reach out to us through our contact page.

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Your Sales & Marketing Strategy

Your Paid Advertising Strategy

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